Whether it was the weather or closing on Mondays and Tuesdays, New Mexico State Fair attendance decreased from 611,231 in 2009 to 535,567 in 2010. Their revenue increased however by 14 percent.
Fair officials explained away the 14 percent decrease, saying the 2009 fair was 17 days versus 2010’s being only 13 days. Digging deeper, however, fair officials determined that the 2010 fair was “better attended than 2009” on a day-by-day comparison. The biggest day in the last three years happened on Sept. 18, when 66,745 people attended the fair.
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